Before launch · 4 reels
Tease
The setting, materials and silhouette. Give people a reason to wait.
Curiosity
Purple Dot × Reelstate
Tilisi launch
video strategy.
Thirty-six reels across three months.
From the first teaser to the next site visit.
November 2026 — January 2027
01 / Campaign
One story. Four stages.
Launch + after · 8 reels
Reveal
Introduce the building, its position and the first glimpses of life there.
Recognition
December · 12 reels
Show the life
Rooms, routines and festive moments, while holiday visitors are in Kenya.
Consideration
January · 12 reels
Convert
Repeat the strongest ideas, answer practical questions and invite a visit.
Site visits
Learn as we go. Reviews after Months 1 and 2 shape what comes next. The order adjusts to the confirmed launch date, available renders and results.
02 / Content
Twelve reels. Ready to use.
9:16Social
comes first.All 36 reels · Vertical
comes first.All 36 reels · Vertical
16:9One landscape revealMonth 1 · Reel 05 · Website header
12 vertical reels each month
For Instagram, Facebook, TikTok, WhatsApp and YouTube Shorts.
Paid cuts & alternate hooks
Opening variations to test which first impression earns interest.
Captions & a 30-day schedule
Copy, posting days and times supplied with each monthly delivery.
One saved style kit
A consistent visual identity across all three Prestige Packs.
03 / Month 1 · November · 1 of 2
Tease, then reveal.
Four teasers build anticipation. The reveal leads launch day.
Two delivery drops: four teasers first, then eight launch reels. Select a reel for its role in the campaign.
03 / Month 1 · November · 2 of 2
Keep the launch moving.
The launch continues with the building, the setting and the first lifestyle moments.
Production check: the build-up reel is tested first. If it falls short, a second reveal angle replaces it, with Purple Dot informed before delivery.
04 / Month 2 · December · 1 of 2
Show everyday life.
Move inside: show the rooms, routines and moments buyers can picture.
Production check: both interior sequences are tested first. If needed, each becomes an agreed lifestyle moment.
04 / Month 2 · December · 2 of 2
Give people a reason to visit.
Broaden the story with amenities, unit choices and a December visit invitation.
Amenities, nearby places and unit details remain subject to the supplied information.
05 / Month 3 · January · 1 of 2
Turn interest into decisions.
Use what worked, then answer the practical buying questions.
The first three reels follow the Month 2 review. If a remake feels repetitive, use a fresh lifestyle moment.
05 / Month 3 · January · 2 of 2
Make the next step clear.
Build trust, remove objections and make the next step a visit.
The final reel is a 60-second campaign edit for the website, sales suite and agent WhatsApp groups.
06 / Paid creative
Same footage. Different openings.
Lead with the setting.
“This is what mornings look like in Tigoni.”
Landscape first, then the home.
Start with their question.
“Where would you raise a family outside Nairobi?”
A thought the buyer already has.
Give them a fact.
“Homes from KES [TBC], on a [TBC] payment plan.”
Only approved prices and terms.
Let the visual stop them.
A building rising from empty ground.
Subject to the production test.
Test the opening, keep the footage consistent. No countdowns or “last units” claims unless true at the time of publication.
07 / Audiences
Three audiences.
A relevant reason for each.
Nairobi families moving up
The setting, space and everyday family life.
Place + lifestyle
Facebook · Instagram
Kenyans abroad
Clear facts and a visit while home for December.
Proof + question
UK · US · Gulf
Facebook · Instagram
Investors
The masterplan, progress and practical buying details.
Proof
Include YouTube Shorts
Recommended as separate ad sets, run by your paid media team using the supplied creative variations.
08 / Distribution
A steady rhythm.
A clear owner.
InstagramEvery reel + a story on reel days3 / week
FacebookEvery reel, vertical3 / week
TikTokLifestyle, reveal and build-up2–3 / week
WhatsAppSales team & agents: status and broadcastsAs released
YouTube ShortsEvery reel, vertical3 / week
WebsiteLandscape reveal header + vertical galleryMonthly
Posting times follow your own audience data. If there is a launch event, reels 5–8 can loop on portrait screens; flag any wide-screen requirements early.
09 / Measurement
Watch. Learn. Adjust.
Did they stop?
- Views past three seconds
- Completion rate
- Saves and shares
Did they act?
- Profile visits
- Link clicks
- Cost per paid enquiry
Did they visit?
- Site visits booked
- Sales calls booked
- Enquiry source
Month 1Establish the baseline
30-minute monthly reviewLook at results with your team
Months 2 & 3Build on the strongest ideas
Purple Dot supplies a simple weekly count of enquiries, visits and their sources. This links creative performance to sales activity.
10 / Production
Work back from launch day.
Around 3 weeks before launch
Approve direction
Agree the still frames and visual style for Month 1.
One revision round at stills stage5 working days after approval
Deliver the reels
Production begins from the approved direction, with four teasers delivered first.
One revision round at motion stage2 weeks before launch
Start the teasers
Build anticipation, then release the eight launch reels around launch day and after.
Dates aligned to the confirmed launchQuality before novelty. Test the build-up and interior sequences before committing. Any replacement is discussed before delivery.
11 / Next inputs
What is in.
What we still need.
Received
The essentials
- Development name & launch date
- Buyer profile
- Named approver
- Exterior renders
Timing is shown relative to launch day. The first posting schedule will set the exact release dates.
Next
Remaining renders & floor plans
Interiors, amenities and masterplan. Some renders are still pending.
Next
Brand & sales details
Logo, colours, fonts, unit types, starting price, payment plan and approved public claims.
Next
Local information & distribution owners
Nearby places, verified journey times, who posts and who runs paid ads. Event details if relevant.
January
Construction progress photos
Expected later; use when available for the progress reel.
12 / Next step
Start with the place.
Build towards the visit.
A launch that earns attention, a December that makes the lifestyle tangible, and a January that helps buyers take the next step.
The immediate priorityComplete the asset handover.
Complete the asset handover.
Approve Month 1 direction.
Use the confirmed launch date to lock the two teaser weeks. Align the first delivery with the renders available.
Review the open items ↗